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Spring is in full swing, and with summer on the horizon, there’s never been a better time to embrace the coastal cowgirl fashion trend that mixes Western staples with beachy textures for an effortlessly relaxed, lived-in look.
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The aesthetic rose to popularity on TikTok, with #coastalcowgirl amassing 80 million views (and counting) on the platform. Cowboy boots had been steadily growing in mainstream popularity prior to the rise of the style, and with last summer’s coastal grandmother trend taking over the closets of fashion lovers, the two styles seem to have merged to create this year’s beach-meets-ranch look.
What is coastal cowgirl style?
Coastal grandmother incorporates a generous use of breezy linens, luxurious knits, loose silhouettes, raffia accessories, and white and blue pieces for a relaxed look that is rooted in the classic preppy aesthetic—think Diane Keaton and generationally wealthy east coasters.
Coastal cowgirl is what we’d liken to coastal grandmother’s cool granddaughter. She recognizes that grandma is a classy lady, and takes style inspiration from her casual yet luxe vibes—but she’s also young and carefree. She wants to show off a little more skin and look a little more lived in. If coastal grandmother is giving east coast vibes, coastal cowgirl is fully representing the west coast (and American West) aesthetic.
Kristy Michaels, design director at Z Supply, explains, “The coastal cowgirl trend is versatile and can be styled easily to make it your own. This trend combines easy-to-wear, breezy silhouettes paired back to your favorite pair of denim and cowboy boots.”
According to Michaels, the laid-back style mixes coastal-inspired pieces with cowboy-centric apparel for a cohesive, chic-yet-casual look. The aesthetic is built on feminine silhouettes, beachy textures, lots of denim, and ranch-inspired accessories. Staple items include loose linens, vintage jeans and distressed cutoffs, chunky knits, flowing dresses and skirts, lived-in graphic tees, eyelet fabric and delicate florals, button-down shirts, wide belts, all things leather, fringe, suede and raffia—and, of course, cowboy hats and boots.
The style’s color palette is just as important as well, with light blue, dusty rose, black and white, and neutral-toned pieces encapsulating the coastal cowgirl vibe. Michaels adds that the style lends “a classic, versatile summer uniform” that’ll effortlessly carry you “from the beach to a festival.” If you’re looking for inspiration for this season’s closet refresh, these coastal cowgirl pieces will fit the mood for every activity on your summer bucket list.
Intimately Night Rhythm Printed Bodysuit
With its dusty rose, blush, and ivory color palette and feminine floral design, we’re absolutely swooning over the Intimately Night Rhythm Printed Bodysuit. The delicate piece has such a romantic ranch vibe but can easily veer coastal when paired with a flowing skirt and rattan sandals, or linen pants and a loose knit cardigan. Shop the gorgeous look in women’s sizes XS through XL.
Abercrombie & Fitch Oversized Boyfriend Bronco Graphic Tee
For a vintage-inspired t-shirt that’s a total bullseye, look no further than the Oversized Boyfriend Bronco Graphic Tee from Abercrombie & Fitch. Shoppable in women’s sizes XXS through XL, the shirt has a slightly oversized fit, a really cool desert design, and an overall vintage, lived-in feel. Throw on a pair of distressed denim cutoffs with a wide leather belt, a pair of tall cowboy boots, a suede cowboy hat and a chunky knit cardigan, and yee-haw your way down to the beach in your coastal cowgirl get-up.
$32 at Abercrombie&Fitch (Save $8)
Banana Republic Laurel Corset Top
Remember the leather corset vest of Jessica Simpson’s Dukes of Hazzard era? The Laurel Corset Top from Banana Republic is a flawlessly elevated rendition of the classic Western staple. The material has a soft look (and is stretchy!), and the top’s silhouette is extremely flattering with a square neck and scoop waist. The vertical boning running down the center of the top that nips in toward the hem is figure-enhancing as well. Shop the edgy, feminine, sexy look in women’s sizes 0 through 20.
Z Supply Kaili Button Up Gauze Top
The Kaili Button Up Gauze Top from Z Supply would be such a stunning oceanside-inspired layering piece in a coastal cowgirl capsule wardrobe. Shoppable in women’s sizes XS through XL, the oversized button-up is a more relaxed version of the classic linen top, reimagined in a gorgeous textured gauze. The white and dune colorways are right in line with the beachy-Western aesthetic—for an extra breezy look, select the next size up from your usual choice.
Banana Republic Meredith Cropped Cotton Cardigan
Another coastal cowgirl staple is a cozy knit cardigan, and Banana Republic’s Meredith Cropped Cotton Cardigan is serving all the coastal-chic vibes. The cream-colored sweater is cropped at the waist and is oversized through the arms and midline with a figure-flattering diagonally-woven pattern. Incorporate ranch-inspired pieces like the Laurel Corset Top, distressed cutoff shorts (“Crochet knit textures pair well with vintage denim,” says Michaels), and cowboy boots to balance out the seaside aesthetic of the cardigan. Snag one of your own in women’s sizes XXS through XXL.
Wrangler Wanderer High-Rise Flare Jeans
To truly encompass the coastal cowgirl aesthetic, it’s only right that you own a pair of denim from the original cowboy outfitter: Wrangler. Free People carries the iconic brand’s Wanderer High-Rise Flare Jeans, and the Mermaid wash immaculately serves beach-meets-ranch vibes. Available in women’s sizes 24 through 35 in short, regular, and long lengths, this high-waisted, vintage-inspired lived-in pair of denim is everything you could want in a coastal cowgirl-inspired blue jean. Reviewers suggest going up a size or two as these pants run small.
Levi’s 501 Original Short
Denim is a key element of the coastal cowgirl style, so you need an incredible pair of denim shorts just as much as jeans. Levi’s 501 Original Short is extremely popular and highly rated, and rounding out your denim selection with jean shorts from the brand that invented blue jeans feels like scoring cosmic points with the fashion gods.
The high-waisted 501s in the Athens Mid Short wash, sold at Revolve, is expertly distressed and faded—grab a pair in women’s sizes 23 through 32 and be prepared to mix and match them with everything.
Abercrombie & Fitch Eyelet Midi Skirt
The white Eyelet Midi Skirt from Abercrombie & Fitch checks all the boxes when it comes to the coastal cowgirl aesthetic. It has a flowing silhouette, falls at a midi length, is made of light material, features eyelet detailing and offers modest, feminine ruffles.
It’s a must-have piece for anyone looking to adopt the style because it matches nearly any other item styled with it. We’re dreamily envisioning it with the floral Revolve bodysuit listed above and a pair of taupe-colored cowboy boots. This romantic skirt is available in women’s sizes XXS through XL—and is reviewed at a sterling 4.8 stars out of 5.
$72 at Abercrombie&Fitch (Save $18)
Dingo Full Bloom Western Boot
Between colors, lengths, and materials, there are many directions you can go in with cowboy boots. If we had to choose just one pair as the crown jewel of a coastal cowgirl capsule collection, it’s the Dingo Full Bloom Western Boot in brown.
Available in women’s whole-and-half sizes 6 through 11 at Nordstrom, the darling leather boots feature a whimsical floral embroidery that will come in handy if you find yourself frolicking through a wide-open field as horses graze nearby. With a knee-high rise and modest heel, this pair of boots is an idyllic match for any outfit created from this list.
Steve Madden Sandra Slide Sandal
On days you want your look to skew more coastal than cowgirl, opt for the natural raffia Steve Madden Sandra Slide Sandal. Shoppable at Nordstrom in women’s whole-and-half sizes 5.5 through 11, the leather-soled slides feel very elevated while remaining casual in that laid-back beachy way. The neutral color scheme is complimentary of both the seaside and ranch aesthetics, and the sandals have a perfect 5-star rating with reviewers raving about how comfortable they are.
Shashi Leela Clutch
An outfit isn’t complete without a gorgeous bag that matches the overall aesthetic of the look, and the Shashi Leela Clutch from Revolve does just that for this collection of coastal cowgirl-inspired clothing. The burlap bag has a Western bohemia vibe with its fringe and charm detailing, and the leather tassels and braided strap are pretty ranch-style touches. It’s the ideal bag for any coastal cowgirl-style look, even those that skew more heavily toward one style than the other.
Topanga Felt Cowboy Hat
We couldn’t end this list without a cowboy hat—every aspiring coastal cowgirl needs one. The Topanga Felt Cowboy Hat from Peter Grimm has a fitting oceanside vibe with its petrol colorway and feather detail. Whether you pair it with a romantic beachy look or a rodeo-inspired outfit, you simply can’t go wrong with this felted beauty.
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Prices were accurate at the time this article was published but may change over time.
