'90s Fashion Moments: 34 Memorable Trends We Still Love Today (2024)

The resurgence of '90s fashion has resulted in a truly mixed bag of emotions. While the decade can be credited with providing us now-favourable slip dresses and kitten heels, there's also a raft of trends we'd like to keep in the past. After reaching out to the rest of the Who What Wear team, we reminisced about all the pieces we used to be so proud to own but can't imagine ever wearing again (we think) and the celebrity looks we'll happily revisit.

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Just when you think all of the forgotten looks from the 1990s will remain in the past, along comes another one. How badly do you want a really ridiculously smallbag right now? And how much better would it be if it had tiny handles and was rendered in silk-satin? (See Kate Beckinsale below.) Or what about those '90s Kate Moss images you come back to time and again for inspiration for what to wear on a night out? We've recently rediscovered a love for old-school Sarah Jessica Parkerlooks and combat trousers, too. The revivals are coming in thick and fast, people. Thick and fast.

Keep scrolling for our guide to the '90s fashion items, trends and combinations we wore to death and then forgot about—until now.

Shop the 90s Trends

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Style Notes: Perhaps one of the most iconic fashion moments of the '90s, Dionne's and Cher's checked skirts have come back around in high-fashion circles.

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& Other Stories

Tweed Jacket

Such an elegant jacket cut.

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Style Notes: From very revealing bras and bikinis worn as tops through to more demure unbuttoned styles like Gwyneth Paltrow's in Great Expectations, there was a lot of stomach action during the '90s.

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Savannah Morrow the Label

+ Net Sustain Amalfi Crinkled Organic Cotton and Peace Silk-Blend Top

Just call me Gwyneth.

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(Image credit: Getty Images)

Style Notes:Slip dresseswill be popular forever and ever, but there's something about the slinky bias cut that feels so right now. Kate Moss has long been an advocate of the simple style, but she was a particularly strong figurehead for them in the '90s.

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Ralph Lauren

Lace-Trim Silk Slip Dress

The '90s would be proud.

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(Image credit: Getty Images)

Style Notes:Cassette tapes are long gone, but Mariah Carey's monogrammed Louis Vuitton rucksack feels as current as ever.

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Fendi

Baguette

Fendi's iconic baguette bag will forever be in style.

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(Image credit: Getty Images)

Style Notes: From the midi length to the snakeskin fabric, we can totally imagine this Cindy Crawford dress being worn by someone on Instagram this season. It might've had a bit of a dip in the intervening years, but animal print is currently still very cool.

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Aligne

Kylie V Neck Leopard Slip Dress

A dress that really makes a statement.

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Style Notes: Thisstunningblush-pink red carpet look remains one of the most iconic dresses of all time.

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Bernadette

Victoria Cutout-Shoulder Bow Taffeta Gown

Just stunning.

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(Image credit: Getty Images)

Style Notes: Helena Bonham Carterrocked the gothic look in this sheer-sleeved red carpet gown, which she styled with a gold chain necklace (also very on-trend right now). There are plenty of copycat sheer dresses and tops aroundthis season.

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Self-Portrait

Crystal-Embellished Fishnet and Tulle Maxi Dress

The ultimate party dress.

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(Image credit: Getty Images)

Style Notes: Velvet was the fabric of the '90s, and this Sarah Michelle Gellar look is representative of the slinky styles popular during the decade.

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Rixo

Celia

The velvet fabrication adds to the luxurious feel of this dress.

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(Image credit: Getty Images)

Style Notes: Elizabeth Hurley will forever be remembered for that safety-pin dress from Versace, but let us not forget this stunning chain-mail number, please. The fabric became popular after Gianni Versace created a more wearable version, and the idea has returned yet again with chain-mail tops popping up all over the high street, including at Mango.

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Style Notes: If you saw this in Dalston today, you wouldn't bat an eyelid. So many men and women are adopting the sportswear staples of the '90s, especially when they come logo-emblazoned like Whitney Houston's visor. We've currently got our eyes on thePangaia set below.

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Pangaia

365 Heavyweight Sweatshirt

The oversized fit adds to the 90's appeal.

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Pangaia

365 Heavyweight Track Pants

A loungewear set we'd happily wear out.

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(Image credit: Getty Images)

Style Notes: If your top wasn't a vest or a corset in the '90s, then you were living in a bubble! SJP was a strong supporter of boned and bodiced bandeaus, wearing them with everything from short suits to fancy red carpet skirts. Now, it feels very Bridgerton.

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COS

Wool Bustier

I love the tailored effect.

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Style Notes: If you weren't grunge or super polished, you probably spent the '90s trying to imitate Lisa Bonet and her artfully thrown-together NYC hippy look. The mini sunglasses and sneakers still stand up today, and we all know celebs continue to love a "naked" dress.

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Mango

Sequin Embroidered Dress

It's a showstopper but as Lisa Bonet shows, you can style these pieces up or down.

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(Image credit: Getty Images)

Style Notes:Printed leggings started in the '80s and went well on into the '90s. It's not a look weoften reach for these days, but there's no denying that Naomi Campbell pulled it off with ease.

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Balmain

Gingham-Knit Button-Embellished Mini Skirt

Even Balmain is riding the gingham train.

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Style Notes: Will denim shorts ever die out? Probably not. Here's Halle Berry wearing them in the most '90s ensemble possible: with a black belt, socks with hiking boots, and a crop top.

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& Other Stories

Forever Cut Denim Shorts

A wardrobe staple.

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Style Notes: Tell us the truth: You want a mini bag again, right? Kate Beckinsale's little fabric bag (and pink skirt) look so right for now. We wonder if she still has the pieces she wore to this film premiere. Also, props to Clare Danes on the very au courant tiger-print top.

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Ugg

Shopper Small Shearling-Trim Crinkle-Leather Tote

UGG and Telfar's collab is wonderfully '90s.

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Style Notes: Take a glance over any sandal collection from the current season, and you'll journey back to 1995 when strappy heels were the only option. Here's Jennifer Lopez giving an excellent "business casual" look in hers.

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Iris & Ink

Odette faux leather sandals

Style with shorts, dresses, trousers and more.

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(Image credit: Rex)

Style Notes: While this trend might have started with Liam Gallagher and the Manchester music scene, the likes of Allsaints and Naomi Campbell were seen promoting this look, too. Most recently, Justin Bieber tried to bring it back again. Opinions are split.

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It's always a good time to invest in an outfit-elevating accessory.

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(Image credit: Rex)

Style Notes: This item's popularity probably has a lot to do with the fact that The Matrix was such a huge hit—everyone wanted to wear Neo's long leather coat. But because that maxi silhouette isn't exactly practical, it evolved into this shorter form as seen on Winona Ryder and Kate Moss.

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Whistles

Katrina Clean Bonded Blazer

Wear over dresses for a chic autumnal look.

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(Image credit: Rex)

Style Notes: As modelled here by Victoria Beckham, pedal pushers weren't shorts or trousers, and they definitely weren't cropped kick-flares. They sat somewhere in no man's land. (They were very popular at Tammy Girl.) These were filed under "never to wear again," but never say never…

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Theory

Cropped Kick Pant in Double Weave

Ease into this style with a slightly longer version.

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(Image credit: Rex)

Style Notes: The halterneck and the handkerchief were the official tops of the '90s, and they were always paired with boot-cut jeans (probably from Miss Sixty).

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Reformation

Posie Knit Bodysuit

We'll take one in every colour.

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(Image credit: Rex)

Style Notes: Seriously, though, who didn't own a pair of combat trousers? Thanks to Allsaints, these baggy "dad" trousers actually looked pretty sassy when combined with a crop top. Now, everyone from celebrities to influencers has been seen sporting cargo pants.

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Frankie Shop

Maesa Pleated Woven Wide-Leg Cargo Pants

Frankie Shopproves just how relevant this style is today.

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(Image credit: Getty)

Style Notes: The waistcoat was often worn during the '90s as a piece all by itself rather than as part of a suit. Ideally, it should be worn à la Drew Barrymore with a denim skirt and a bum bag. Today's version is most likely to be worn over a big-collared blouse or simply on it's own.

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H&M

Crêpe Suit Waistcoat

Stylish women are wearing theirs with tailored trousers today.

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(Image credit: Getty)

Style Notes: Kurt Cobain was a style icon for many reasons. His baggy cardigans and love for the general grunge look inspired a whole generation of fashion. We still love the oversized red sunnies he wore on the red carpet for the MTV Video Music Awards in 1993. While they've just started to come back into fashion, we'd forgotten about them for so long.

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Jacques Marie Mage

Besset Small Oval-Frame Acetate Sunglasses

Hailey Bieber and Bella Hadid love wearing these types of frame.

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(Image credit: Getty)

Style Notes: Trust Liv Tyler to really remind us of our youth. The strapless top was a must for any '90s wardrobe. Preferably accessorised with an oversized necklace.

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COS

Sparkly Textured Bandeau

An instant pick-me-up.

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Style Notes: There are many reasons to love the Gwyneth-and-Brad era. For starters, they always managed to do the couples-dressing thing without appearing tacky. But they also did casual dressing like no one else.

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Acne Studios

Pansy Face-Patch Wool Beanie

Buy now and wear all winter.

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(Image credit: Rex)

Style Notes: Thanks to The Craft, there wasn't a group of friends in the '90s that didn't try the "light as a feather, stiff as a board" game. (If you know, you know.) But trying out spells isn't the only thing this goth movie inspired—it also impacted our wardrobes. Cue lots of layered necklaces and black.

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Free People

Sara Wrap Necklace

It's all in the accessories.

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(Image credit: Rex)

Style Notes: Plaid and checked shirts were a real grunge '90s vibe, but they didn't just belong to the likes of Kurt Cobain. In My So-Called Life, Claire Danes's Angela Chase often wears these shirts over cute floral dresses—a classic '90s look.

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With Nothing Underneath

The Classic: Fine Brushed, Heritage Navy Check

Shackets come back every winter.

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(Image credit: Getty)

Style Notes: Sure, theLBD hasn't exactly disappeared, but in the '90s, it was all about the super-short and sassy version. No one did it better than Jennifer Aniston's Rachel from Friends.

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Staud

Delilah Appliquéd Draped Satin Mini Dress

The cowl neckline will forever be chic.

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(Image credit: Getty)

Style Notes: Blossom, played by The Big Bang Theory star Mayim Bialik, was probably single-handedly responsible for our obsession with ridiculous, quirky hats. While we're much more for a cute beret these days, back then, the school of thought was "the bigger, the better."

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Ruslan Baginskiy

Faux-Fur Bucket Hat

For unique hats look no further thanRuslan Baginskiy.

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(Image credit: Getty)

Style Notes: Oversized denim dungarees were hugely popular amongst hip-hop stars in the early '90s, and it wasn't long before everyone from TLC to Dawson's Creek's Joey Potter had a pair, too.

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We The Free

We the Free Ziggy Denim Overalls

Layer over a check shirt for more '90s appeal.

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(Image credit: Getty)

Style Notes: After '80s fashion gifted us with acid brights and neon bum bags, '90s style icons like Goldie Hawn and Drew Barrymore gave the look an altogether cooler vibe with black leather bum bags slung around high-waisted jeans.

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Isabel Marant

Skano Whipstitched Leather-Trimmed Suede Belt Bag

Wear as a crossbody or a classic belt bag.

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(Image credit: Getty Images)

Style Notes: Ahh, the baby-doll dress. They were mainly considered lingerie, and it wasn't until Emma Bunton aka Baby Spice started wearing them as eveningwear that they became such a trend.

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Kiss The Sky

Black Slip Dress

Off-set the cutesy style with chunky trainers.

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(Image credit: Getty)

Style Notes: Tinted sunglasses may be popular Instagram fare amongst the likes of Gigi and Bella Hadid,but has anyone really worn them better than fashion's original sister duo Mary-Kate and Ashley Olsen?

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Le Specs

Bizarro Rectangle-Frame Metal Sunglasses

This fun green pair is sure to sell out.

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(Image credit: Getty)

Style Notes: If you didn't have a tie-dye T-shirt like the original Destiny's Child lineup, were you really living through the '90s? These were truly everywhere, with even grunge icons like Kurt Cobain getting involved.

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Hush

Theia Printed Drape Top

A resurgence we can really get behind.

This piece was published at an earlier date and has since been updated.

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'90s Fashion Moments: 34 Memorable Trends We Still Love Today (2024)

FAQs

What was the main fashion trend in the 90s? ›

Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.

Is 90s fashion still trending? ›

All the looks you loved back then—or covet now while binge-watching old sitcoms—are officially back and more stylish than ever. Think: spaghetti straps and bucket hats along with knee socks and cat-eye sunglasses.

What were the fads of the 90s clothes? ›

Slip dresses, bomber jackets, scrunchies and plaid flannel shirts were all the rage during the '90s — and many of these fashion trends are working their way back into vogue (although some of these pieces may have never left your closet).

How 90s fashion is making a comeback? ›

Several celebrities and fashion influencers have been instrumental in spearheading the revival of '90s trends.” The key to rocking a slip dress today is to play with layers – think turtlenecks underneath or oversized blazers on top. From platform sneakers to chunky boots, platform shoes are back and bigger than ever.

What was big in the 90's? ›

The 1990s were also marked by a number of influential cultural events. The sitcom Friends debuted, while a landmark “show about nothing” ended. A little movie called Titanic packed theaters, becoming the first film to earn $1 billion at the box office. And when it came to music, grunge and hip-hop made a lot of noise.

Why does Gen Z like the 90s? ›

But for Gen Z, even though they did not grow up in that era or truly experience it, listening to and loving the '90s has got to do with their search for comfort, and escapism and for a time when life was less stressful and more carefree.

Is 90s fashion back in 2024? ›

Step into the time machine as we embark on a journey through the fashion landscape of 2024, where the 90s are back in style with a modern twist.

How to dress 90s female? ›

Key elements of a 90s-inspired outfit for women include high-waisted jeans, crop tops, oversized clothing, grunge-inspired pieces, tracksuits, Doc Martens, and chokers. To create a 90s-inspired look, a fashion brand can mix and match these elements to reflect a woman's personal style.

What was the biggest craze in the 90s? ›

Contents
  • Grunge.
  • Tattoos and Piercings.
  • The Macarena.
  • The Waif Look.
  • Gangsta Rap.
  • Hip Hop Fashion.
  • Hypercolor T-shirts.
  • Teen Television.

How did I dress in the 90s? ›

Early 1990s style basics

Common looks for women were crop tops, babydoll dresses over leggings, black leather jackets with shoulder pads, and colored or embroidered jeans, with slouch socks, Keds, or ballet flats.

What are 90s themed outfits? ›

The 90s era was all about grunge-style outfits. Opt for edgy pieces like leather jackets, chokers, combat boots, and ripped jeans if you want to come across as a grunge goddess at the 90s party.

What was unique about 90s fashion? ›

Fashion during the 1990s sparked a wave of minimalist looks, breaking away from the big hair and shoulder pads that dominated the '80s. Casual, chic outfits defined by baggy T-shirts, slip dresses, and sportswear significantly shaped 1990s fashion trends.

How to dress retro 90s? ›

Channel authentic 90s grunge by throwing on baggy ripped jeans, a graphic tee and checkered flannel. Wear bike shorts, track suits, and colorful windbreakers to really run head first into a 90s sporty vibe. Don the denim—mom jeans, low rise jeans, denim overalls, and denim jackets were all the rage.

Was 90s fashion baggy? ›

Famously prominent within the 90's hip hop scene in America, baggy jeans gradually moved into mainstream fashion becoming an everyday item for most.

What were the social trends in the 1990s? ›

Americans spent more, borrowed more, and went more deeply into debt. They drank more coffee, smoked more cigars, and turned gambling into a national pastime. Children struggled to deal with the pressures of the adult world to which they were increasingly exposed, and many were forced to adjust to new step-families.

What do you wear to a 90's party? ›

Dress for the era of grunge

Pair this outfit with a pair of ripped jeans, desert boots, and a black leather jacket for the ultimate casual 90s party look! An oversized plaid shirt, thick eyeliner, leather jackets, washed out jeans paired with black converse or classic Doc Martens and you've got yourself a grunge look.

What was the design style of the 90s? ›

The style of the 1990s was a colorful mix of different influences that reflected cultural and technological change. Grunge and minimalism emerged and embodied rebellious aesthetics in their own ways, one by subverting the aesthetic consumerism of mainstream pop and the other by rejecting its excess and loud palette.

What were the fashion trends in 1994? ›

Thirty years ago, in 1994, the biggest fashion trends were denim, velvet, and animal print. Kate Moss nailed the "model-off-duty" look, and jeans were a style staple.

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